Building community through brand expression
Case
Project info
Gokad is an Okada (motorcycle taxi) on-demand service that changes how people move through Lagos, Africa's largest city. We worked on building a community around Gokada, with its drivers and passengers, by expressing its brand across marketing and physical assets. Partnership with Koroye Studio and Dzisan Duniya
Brand Strategy
Brand Storytelling and Identity
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Joshua Biyere
Managing Partner
& Design
Teddy Atuluku
Experiences
& Strategy
Olalekan Oladimeji
Operations
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